Few figures in the entertainment industry have redefined their domain as completely as Greg Lansky, the founder and former CEO of Vixen Media Group.

Having transformed the adult entertainment sector into a high-gloss, luxury-laden lifestyle brand, Lansky stepped away from the company in January of 2020, selling his stake to an international investment group to focus on new ventures, leaving Steve Matthyssen and Mike Miller at the helm. Since then, he has explored everything from fine art to advising subscription-based businesses, leaving many wondering what’s next for the enigmatic entrepreneur?

This week, Lansky set the rumor mill ablaze by posting a job listing for a Vice President of Operations for a stealth-mode startup. Based remotely with headquarters in Montreal, the role promises to build a “revolutionary software startup” alongside two “visionary founders with a proven history of creating iconic, industry-defining companies.”

The listing’s emphasis on scaling digital products and creating transformative systems immediately sparked speculation about whether Lansky might return to the adult industry—or perhaps branch into entirely new realms.

Reached via text by PornCrush Wednesday, Lansky declined to comment.

"At the moment," he said, "I don't have anything to share."

A History of Reinvention

Lansky’s career has been marked by an uncanny ability to spot untapped potential. With Vixen Media Group, he blended Hollywood production values with adult content, creating brands like Blacked and Tushy that catered to a sophisticated audience.

After leaving Vixen, Lansky turned his attention to the art world, unveiling a series of provocative sculptures and installations. His 2022 work, “Algorithmic Beauty,” gained widespread acclaim for its commentary on AI-driven beauty standards.

The Mystery of the Stealth Startup

Details about Lansky’s latest venture are scarce, but the job description offers clues. Focusing on a “revolutionary software product” and the founders’ history of scaling iconic businesses suggests a tech-driven platform, possibly in Software as a Service (SaaS) or marketplaces. Given Lansky’s past success in the subscription space, it’s natural to speculate that the new company could intersect with media, lifestyle, or even adult content.

Could this be a return to his roots? Lansky has been vocal about his belief in elevating overlooked industries through innovation. Some speculate he might be crafting a cutting-edge platform to innovate within the technology or media sectors. Others believe he could be pivoting toward wellness or social media, where his storytelling and branding skills would be crucial.

A Step Beyond?

Alternatively, Lansky’s foray into art might hint at a broader departure from his past. His sculptures and commentary suggest a deep engagement with societal issues, from consumerism to the ethics of technology. Perhaps this new venture will reflect those concerns, aiming to build something culturally impactful yet commercially viable.

For now, Lansky remains tight-lipped. Whether he is poised to redefine the adult industry again or charting an entirely new course, one thing is clear: Greg Lansky is never content to rest on his laurels.