Oops!

In an unexpected and awkward marketing glitch, Mattel’s new dolls for the highly anticipated film adaptation of the Broadway musical Wicked have been released with a risqué surprise. Rather than linking to the official Wicked movie site, the packaging mistakenly directs fans to Wicked.com, a website for adult content, instead of the intended WickedMovie.com. The oversight has already caught the attention of puzzled parents and fans alike, who were likely expecting a family-friendly link instead of an unintended detour into the adult industry.

Mattel, one of the world’s largest toy companies, released the dolls just as excitement builds around Wicked, which tells the backstory of Oz’s infamous witches. The mistake, however, has marred the rollout, drawing criticism from parents who find the error inappropriate for young consumers and fans of the family-oriented brand. Mattel has yet to comment publicly on the mishap.

Whether Mattel issues a recall or a public apology, the unexpected mix-up will likely prompt the company to tighten its marketing review processes. For now, Wicked fans may want to double-check the URL before visiting or risk wandering into a more mature version of Oz than intended.