Coco Lovelock launches merch line

When she’s not on a porn set, Coco Lovelock is spending a lot of time these days at the post office.

Afghanistan, India, Germany, Italy—and, of course, the United States. Ever since Lovelock launched her new merch line “Brotherfucker,” orders for t-shirts, posters, and Polaroids have been flooding in like bukkake from all over the world.

“It’s turned into a fun little side project,” Lovelock told PornCrush. “Every time a new order comes in, I feel this little rush.”

Yea, porn’s favorite petite princess is turning into a businesswoman.

And it should come as no surprise that she’s having success.

Lovelock’s profile has been on a steady ascension ever since she entered the industry in 2020, but her brand seems to have taken a quantum leap in recent months. She was ranked as the 20th most-viewed adult star in the world by Pornhub earlier this year, and she checked in at No. 22 on AEBN’s list of the best-selling stars of 2025.

As her scene count—and her OnlyFans earnings— continues to rise, the 4-foot-10, 85-pound Lovelock can make a legitimate claim as one of the most popular petite performers in porn history.

Lovelock, 26, has never been shy about expressing her addiction to sex, and the stories she tells about her escapades are downright legendary. So it only makes sense that the idea for “Brotherfucker” was hatched following an afternoon romp in Sherman Oaks.

“I had a friend and I always called him ‘brother,’ - like, ‘OK, brother. Whatever, brother,’” Lovelock says with a giggle. “So, of course I was fucking him, too. One day after we fucked and I called him ‘brother,’ he was liked, ‘Hey! You’re a brotherfucker!’”

A few weeks later, Lovelock commissioned her friend, Jade Kush, to design t-shirts with her new moniker.

And hats.

And magnets.

And all sorts of other trinkets she promises will be on her website, cocolovelock.com, very soon.

Lovelock, though, has already unveiled merchandise featuring her name and image without the Brotherfucker logo, and that’s what she’s been shipping out to fans all over the world the past few weeks.

Lovelock said autographed posters have been among the top selling items thus far. She also offers of a package of five Polaroid pictures, which she takes in random locations and in various states of dress.

“I always see people selling my pictures and autographs on eBay,” Lovelock said. “I wanted to give people a chance to get them directly from the source.”